Why It’s Important to Make Your Content Marketing Snackable
Make Your Content More Snackable We’re no longer the family of the 1950’s and 1960’s all gathered around a single TV set for our news and entertainment. Those days are long gone, and our new reality is so much different. Today everyones’s attention is divided....
You Should Embrace Technology But Keep Your Marketing Human
AI, was the Top Marketing Trend of 2020 Use AI to Inform and Engage Your Customers During the last year most Top Trend for 2020 lists that you have probably seen referred to AI, machine learning or chatbots. Marketing teams are leveraging AI for social...
Manage Your Reputation With Landing Pages
5 Landing Pages You Need to Manage Your Reputation Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on...
Your Brand’s Authenticity Must be Genuine and Unscripted
You Can’t Script Authenticity in Your User Experience Your Authenticity Must be Customer Focused It’s easy to know when you are dealing with a customer service representative who is less than sincere. They lack authenticity which goes hand in hand with...
Why Your Social Media Posts are not Word of Mouth Marketing
Social Media Dominates Today's Conversations Whether on social media or through word of mouth, next week’s sales are driven by this week’s conversations about your brand. The best way to grow your business is to help your customers do it for you. Social...
Are you focused on “Now” or “Next”?
Are you focused on “Now” or “Next”? Being a small business owner is not easy. Even on your best, most productive days your attention is drawn in many directions and it can be difficult to focus on the future when you are busy with today’s problems....